Google are making another attempt at social networking, with a new service called Google+. Maybe this service can finally do what Google Buzz and Google Wave never managed to do, and offer some serious competition to Facebook.
Although the Google+ project has been officially introduced, it is only available to a select group of Google users at the moment. However, these users will be able to invite others on-board in the near future, although dates have not yet been announced. Google are keen to emphasise that this is not a final product, even though the plus.google.com site looks like Google’s most fully formed social tool yet.
“In real life, we have walls and windows and I can speak to you knowing who’s in the room, but in the online world, you get to a ‘Share’ box and you share with the whole world,” said Bradley Horowitz, a vice president for product management at Google. “We have a different model.” However, the basic user page looks quite familiar, with three columns and a stream of status updates in the middle.
Google+ looks a lot like Facebook, and offers similar functionality in the way it allows people to share photos, links, and status updates. Google have lost a lot of ground to Facebook in the last couple of years, and although some analysts think it is already too late, this looks like Google’s most serious and obvious attempt at competing with the huge Facebook network.
According to comScore, 180 million people visited Google sites in May compared with 157.2 million on Facebook. However, Facebook users looked at 103 billion pages and spent an average of 375 minutes on the site, while Google users viewed 46.3 billion pages and spent 231 minutes.
“We’re in the early days of making the Web more social, and there are opportunities for innovation everywhere,” a Facebook spokeswoman said about Google+ when talking to the New York Times.