Google are likely to launch a new music service on November 16, with speculation that users will be able to listen to and share songs one time for free. While the main purpose of this service will be to purchase music, it will be interesting to see what Google has in store in terms of integration with Android and Google+.
The launch is being called “These Go To Eleven“, with invitations already sent out to the press event. Universal Music Group will be well represented at the launch, although Google has not yet worked out deals with Sony Music Entertainment or Warner Music Group. It is unclear at this stage whether EMI will be present at the launch.

Google has been involved in negotiations with all of the “big four” music labels over the last few months, and it is fair to say that things haven’t been going particularly well. While most people are keen for another large iTunes-like service for healthy competition, there are still many questions which need to be answered.
One of the biggest issues revolves around integration with Android and Google+, with Google wanting some way to differentiate its services between Android users and the rest of the public. However, to many peoples surprise, even without support from the big four, Google are going ahead with this launch anyway.
The large record labels are arguing that Google needs them, and most people would have to agree. However, both Sony and Warner have their own music services under development, and are unlikely to come to the launch party unless they manage to get things their way.














