Inside Apple is a new book that is going to reveal how the world’s most admired and secretive company works. Written by Adam Lashinsky, a man who did considerable research before penning down this book, Inside Apple is no doubt going to be a good read. This book is now available for download from the iBooks Store.

Adam Lashinsky is a senior editor-at-large for FORTUNE and is based in San Francisco as he mostly covers Wall Street and the Silicon Valley. Adam Lashinsky has always had a relationship with the Silicon Valley as prior to joining FORTUNE, he covered Silicon Valley for TheStreet.com and The San Jose Mercury News.
We as consumers of Apple products are always awe-inspired whenever the Cupertino outfit releases a new device. There’s something magical about it. From the announcements to the very ritualistic packaging of the device itself. It seems as if Apple weaves magic. How does it do that? Adam Lashinsky’s Inside Apple book is going to reveal how the world’s most admired company works from the inside out.
The book itself is described as:
INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley’s answer to Willy Wonka’s Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside.
It hasn’t bee long since Steve Jobs’ official biography by Walter Isacsson came out. While it was a very descriptive book and told many stories about life of the genius Steve Jobs was, we never really got to know how Apple functions as a team, and how that team is able to deliver one amazing product after the another. Inside Apple claims to reveal all of that.
You can purchase Adam Lashinsky’s Inside Apple book from the iBooks Store on your iPhone, iPad or iPod touch for $12.99.